Warburtons - 150 Years in the Baking
 

Six generations with one shared passion 🍞
A bread‑taking story only Morgan Freeman can tell.

With a little Ai help from sidekick.london

Agency: Joyful & Triumphant
ECD: Billy Faithfull
Creatives: Kim Hutchinson, Joe Fitzgerald, Billy Faithfull
Design: Chris Willis, Alex Talikowski, Darren O’Donoghue
Project Director: Kirsty Ferris

Agency Producers
Sally Lipsius @ Lipsius Creative
Charlotte Lipsius @ Lipsius Creative

Production Company
Merman – UK – Director, Declan Lowney/Producer Simon Monhemius
Atlanta – The Artery VFX NYC/Producer Deborah Sullivan

DOP
Merman – Catherine Derry
The Artery – Bella Gonzales

Virtual Production: Quite Brilliant
CG backplates (Chaos Advantage, Unreal Engine) – James Knopp, Dan Walker, Cemal Gokce

AI: Sidekick.london – Martin Bennett

Editor: Leo King @ Stitch
Recording Studio & engineer: Jungle
Engineer: Ben Leeves

Post Production: Freefolk
VFX: Andy Copping
Grade: Duncan Russell
Producer: Charles Gillet

Leland Music:
Composer Raphael Fimm
Producers Toby Wiliams & Dhamirah Coombes
Take My Breath Away – Berlin